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Keywords

Utopia-humanization, Naturalization (normalization) of Urban Logic, Technotopia, Globalization-urban life

Document Type

Article

Abstract

The review offers a critical reading of the politicization of contemporary urban problems. Recently, numerous headlines and ideas have emerged regarding the ongoing quest to meet planning standards that keep pace with significant developments in the special needs of the population, but this quest has not been neutral with respect to the main goal of achieving the ``humanization'' of the city's constituent elements. The review discusses whether Urban Media Marketing of the ``fashion'' of smart cities, smart planning and other attractive titles ``within the framework of ``Urban Marketing'' has produced cities that respect human privacy. The review also touches on the problem of naturalization (normalization) of Urban Logic, which ``aims to get out of a political and institutional vision of the city (as proved in the Chicago school) ''with the aim of blind application of new urban policies (with its commercial - profit context) by the population (their daily lifestyle) to the detriment of the human dimension''. In this review, we present an epistemological critical reading of the works of both Zygmunt Bauman and Françoise Choay. Bauman, in his book Liquid Modernity, raises a central question: what is the nature of contemporary modernity, and how does it affect individuals' lives? In a context characterized by constant change and instability, how can individuals find meaning, achieve a sense of security, and construct a stable identity? This issue also opens up a broader inquiry into the extent to which the smart city, from an epistemological perspective, can embody a coherent urban image while simultaneously fostering spatial and morphological belonging among its inhabitants. On the other hand, the ideas of Françoise Choay are considered among the most significant references for understanding the problematics of the modern city, particularly in her well-known work Urbanism: Utopias and Realities. Her central question can be summarized as follows: is the city a social space that reflects human relationships, or a technical system governed by planning and modernization imperatives?

DOI

10.65645/3105-9104.1025

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